TikTok ads SOP · Meta + TikTok

SOP: Plan a cross-channel launch

Goal: Launch a product everywhere.

  1. 1Seed creators on TikTok
  2. 2Find winners
  3. 3Move winners to Meta
  4. 4Add email
  5. 5Scale
KPI: Blended ROASKPI: CPA by channelKPI: Reach

Resources

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