TikTok ads SOP · Team & operating rhythm

SOP: Set quarterly ad goals

Goal: Align the team.

  1. 1Set GMV goal
  2. 2Set ROAS floor
  3. 3Set creative volume
  4. 4Assign owners
  5. 5Review monthly
KPI: Creatives shippedKPI: Review completionKPI: Goal attainment

Resources

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