TikTok ads SOP · GMV Max setup

SOP: Run LIVE GMV Max

Goal: Amplify scheduled live shopping sessions.

  1. 1Schedule LIVE at least 24 hours ahead
  2. 2Create LIVE GMV Max campaign
  3. 3Set budget for the session length
  4. 4Prepare offers and hosts
  5. 5Review GMV per viewer after
KPI: GMVKPI: ROIKPI: Cost per order

Resources

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