TikTok ads SOP · Unit economics

SOP: Track customer lifetime value

Goal: Know repeat value.

  1. 1Export repeat purchases
  2. 2Calculate 90-day LTV
  3. 3Compare to acquisition cost
  4. 4Allow higher CPA if LTV is high
  5. 5Review quarterly
KPI: Contribution marginKPI: Break-even ROASKPI: AOV

Resources

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