TikTok ads SOP · Creative testing

SOP: Kill losing creatives

Goal: Stop wasted spend fast.

  1. 1Set a kill rule: spend 2× CPA with no order
  2. 2Check daily
  3. 3Pause losers
  4. 4Log why they lost
  5. 5Use the lessons in the next brief
KPI: Hook rateKPI: CTRKPI: CVR

Resources

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