TikTok ads SOP · Budget scaling

SOP: Handle a ROAS drop

Goal: Respond calmly to performance dips.

  1. 1Check if the drop is 2+ days
  2. 2Check stock, price and listing changes
  3. 3Check creative fatigue
  4. 4Cut budget one step
  5. 5Add fresh creatives
KPI: Blended ROASKPI: SpendKPI: Contribution margin

Resources

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