TikTok ads SOP · Creative testing

SOP: Run a weekly creative test

Goal: Find new winners every week.

  1. 1Pick 5 new concepts
  2. 2Make 3 hooks each
  3. 3Launch in the test campaign
  4. 4Judge after 3 days on orders
  5. 5Move winners to scale
KPI: Hook rateKPI: CTRKPI: CVR

Resources

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