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Meta + TikTok
TikTok ads SOP ยท Meta + TikTok
SOP: Reuse TikTok winners on Meta
Goal:
Double the value of creative.
1
Pick top 5 TikTok ads
2
Resize where needed
3
Launch on Meta Reels
4
Compare CPA
5
Keep winners
KPI: Blended ROAS
KPI: CPA by channel
KPI: Reach
Resources
eMarketer: TikTok
Pew Research: Social media fact sheet
TikTok Creative Center
McKinsey Growth Marketing insights
True ROAS calculator
Revenue projection calculator
Want us to run your TikTok ads? Book a call โ