TikTok ads SOP · Tracking & attribution

SOP: Reconcile TikTok and Shopify revenue

Goal: Find the true numbers.

  1. 1Export TikTok attributed revenue
  2. 2Export Shopify revenue
  3. 3Compare by day
  4. 4Note gaps
  5. 5Use blended ROAS for decisions
KPI: Match rateKPI: Attributed ordersKPI: Blended ROAS

Resources

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