TikTok ads SOP · GMV Max setup

SOP: Structure GMV Max for multiple products

Goal: Group products by margin and goal.

  1. 1Group SKUs by similar margin
  2. 2One campaign per group
  3. 3Set ROI per group
  4. 4Monitor spend share per SKU
  5. 5Split out SKUs that dominate spend
KPI: GMVKPI: ROIKPI: Cost per order

Resources

Want us to run your TikTok ads? Book a call →