TikTok ads SOP · Tracking & attribution

SOP: Use UTM links for off-TikTok traffic

Goal: Track Shopify sales from TikTok.

  1. 1Add UTMs to bio and ad links
  2. 2Check Shopify reports
  3. 3Compare to pixel data
  4. 4Fix broken links
  5. 5Review weekly
KPI: Match rateKPI: Attributed ordersKPI: Blended ROAS

Resources

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