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Fit criteria
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Written rights
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Sample tracking
1.Qualify content fit
Look for creators who can credibly demonstrate your product to the intended buyer. Evaluate recent content, engagement quality and relevant commerce experience where available; follower count alone is a weak selection rule.
2.Pitch a specific concept
Reference one real piece of their content and propose an appropriate product demonstration. Explain the offer and ask whether they want to collaborate. Agree scope, usage rights and disclosure before paying for fixed deliverables.
3.Track the complete lifecycle
Log outreach, responses, sample approvals, delivery, posts, content rights and attributed orders. Follow up respectfully; a delivered sample does not automatically mean a guaranteed post. Retain creators who produce useful, compliant work.
Worked example
Illustrative: a smaller creator who regularly explains skincare routines may be a better partner than a broad lifestyle account.
Watch for this mistake
Do not interpret all affiliate-attributed sales as incremental sales caused by a specific video.
Practical assignment
Create a qualified shortlist of 30 creators and send a small personalized first batch.
- Fit criteria
- Written rights
- Sample tracking
Assignment templates
Official references
Source review: October 21, 2026. Platform rules can change; consult current documentation.